Thursday, December 8, 2011

Off Target

Just a quickie today.

Have you seen the ad on TV for Target that shows a young boy playing with a set of soldier like figurines, then attacks them with a giant stuffed Rudolph the Red nosed Reindeer? It is very funny and somewhat pointed -- Dad is watching, and obviously feels bad because his son doesn't have a proper monster to attack and destroy his troops. Flash to a monstrous T-Rex like creature in its packaging, available at Target -- Santa has elves, you have Target.

I like the ad. But what I really like is the message opposite the one Target intends. I see a young child using what he has available in order to enact the storyline he created -- in other words, using his imagination.

That;s what toys are for -- to awaken us. So don't be so shy about giving your son a Rudolph plush, okay?

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